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Toti Yerba Mate

Services

Packaging Design, Branding

Project Brief

Toti Yerba Mate is a branding and packaging design project inspired by my grandfather, Toti, a dedicated yerba mate enthusiast. The project aims to create an on-the-go can design that blends historical and modern elements while incorporating a personal, family-oriented touch.

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Que lo único amargo de hoy sean unos mates.

[May the only thing bitter about today be a few mates.]

As a little kid, I couldn’t comprehend how anyone enjoyed drinking warm water infused with bitter leaves in the morning. However, as I’ve grown older, I've begun to appreciate the little moments in life that bring me joy. In a similar way, Toti Yerba Mate hopes to share a few sips of happiness with you.

Process

The design process for Toti Yerba Mate began with research and inspiration drawn from both the rich history of yerba mate and my grandfather’s deep passion for the beverage. I focused on merging traditional elements with modern aesthetics to create a design that felt both timeless and contemporary. I explored various visual styles, color palettes, and typography that reflected the cultural significance of yerba mate while ensuring the design remained approachable and functional for on-the-go use. A key aspect was incorporating personal touches, such as subtle family-oriented details, to give the brand an intimate, authentic feel. 

Software

Design & Creative

Adobe Creative Cloud (Illustrator, LightRoom, Photoshop)

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