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Toti Yerba Mate
Packaging Design, Branding
Project Brief
Toti Yerba Mate is a branding and packaging design project inspired by my grandpa, Toti, who also happens to be mate's most dedicated enthusiast.
Considering the growing popularity of yerba mate worldwide, I decided to brand an on-the-go can that tied together visual elements of history, modernity & a touch of family values.
Que lo único amargo de hoy sean unos mates.
[May the only thing bitter about today be a few mates.]
As a little kid, I couldn’t comprehend how anyone enjoyed drinking warm water infused with bitter leaves in the morning. However, as I’ve grown older, I've begun to appreciate the little moments in life that bring me joy. In a similar way, Toti Yerba Mate hopes to share a few sips of happiness with you.
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