The process began with in-depth research into the Latin music scene and Miami’s unique cultural landscape to inform the design direction. For the UX, I prioritized intuitive navigation, ensuring easy access to key features like event details, ticket purchasing, and venue information. The UI design used bold, neon colors and dynamic typography inspired by Latin music and retro Miami neon signs, creating a lively and energetic atmosphere. I incorporated interactive elements such as music players, event countdowns, and image carousels to further engage users. The responsive design ensures an optimal experience across all devices, providing visitors with an immersive, user-centric platform that reflects Ritmo’s vibrant atmosphere and musical offerings.