Werk
UX/UI, Branding, Case Study
Project Brief
Werk is a health and fitness app dedicated to helping those with gym anxiety, particularly beginners, feel more confident and informed about exercise, nutrition and gym culture. The app offers workout examples, fitness facts vs myths, and step-by-step video tutorials explaining how to use gym equipment. The app format allows users to access information in real-time while at the gym if they find themselves needing a bit more clarity.
A balanced approach to health and fitness
Werk differs from a typical health and fitness app such that it specifically encourages a balanced approach to health. To promote balance, the app does not fixate on numbers like calories, workout duration, or a person’s weight. The focus, instead, is on clear information that helps people safely and healthily enjoy movement, reach their goals and confidently use the gym.
