Werk Fitness App
Services
UX/UI, Branding, Case Study
Project Brief
Werk is a health and fitness app designed to support individuals with gym anxiety, particularly beginners, by helping them feel more confident and informed about exercise, nutrition, and gym culture. The app aims to provide accessible, real-time guidance for users as they navigate their fitness journeys.
A balanced approach to health and fitness
Werk stands apart from typical health and fitness apps by prioritizing a balanced approach to wellness. Rather than focusing on metrics such as calories, workout duration, or weight, the app emphasizes clear, actionable information that empowers users to enjoy movement safely and healthily. Werk’s approach helps individuals reach their goals with confidence, encouraging a positive gym experience without the pressure of numbers.
Process
The design process for Werk began with identifying the unique challenges faced by individuals with gym anxiety. I conducted user research to understand the pain points and concerns of the target audience, ensuring the app's features directly addressed their needs. The design focused on simplicity and ease of use, with real-time access to workout examples, step-by-step video tutorials, and fitness facts vs myths to help users build confidence and feel informed. I prioritized a user-friendly interface, intuitive navigation, and a calm, encouraging aesthetic to create a comfortable, welcoming space for users. Throughout the process, I worked to ensure that the app offered not just guidance but also empowerment, fostering a balanced and positive approach to health and fitness.
Software
Design & Creative
Adobe Creative Cloud (Illustrator, LightRoom, Photoshop, XD)