Web Redesign & Optimization
Client
University of Florida GatorWell Health Promotion Services
Services
UX/UI, Search Marketing, Content Strategy
Project Brief
The primary goal of this project was to redesign and optimize the GatorWell Health Promotion Services website to enhance its digital presence, improve user experience, and align with UF brand standards. The project aimed to improve functionality, responsiveness, and accessibility across all devices.
Empowering Gators
The enhanced GatorWell website equips students with comprehensive resources and interactive tools to support their well-being. By providing accessible information and guidance, the platform empowers students to make informed decisions and pursue their health goals with confidence. This improved user experience cultivates a positive mindset, resilience, and sustainable self-care practices, fostering long-term wellness and advocacy.
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Process Book
Please review my process book to see the strategic approach and creative decisions behind the web redesign and optimization. The book documents the project from initial research and user analysis to wireframing, prototyping, and final implementation. It highlights key insights from competitive benchmarking, and usability testing that shaped the redesign. It also details the iterative design process, including typography, color schemes, and UX/UI enhancements aimed at improving accessibility and engagement.
Software
Design & Creative
Adobe Creative Cloud (Illustrator, LightRoom, Photoshop, XD)
Web & CMS
WordPress, Cornerstone, Google Analytics GA4, Microsoft Office 365